Brand & Media
The brand, ready to use.
The official Innovote Global logos, colours, type, words and templates — gathered in one place, so anyone can build a document, deck or ad that carries the brand exactly as it should.
Logos
Our wordmark and mark in every approved format and colourway, with the clear space and minimum sizes that keep them sharp on any background.
Clear space & minimum size
Keep at least 1× the height of the O ring clear on every side (0.5× is the hard minimum). Minimum size: wordmark 120 px on screen / 25 mm in print; the mark 24 px (16 px for favicons only).
Do
- Keep the two brand colours — teal and amber.
- Primary on light, reverse on dark.
- Scale proportionally, from the corner.
Don’t
- Recolour it or add a third colour.
- Stretch, skew or rotate the logo.
- Add a shadow, glow, gradient or outline.
- Fill the open “O”.
- Rebuild or re-type the wordmark.
- Put the primary (teal) on busy or dark backgrounds.
Colour
The exact teal, amber and neutral values that carry the brand across screen and print, and the role each one plays. Tap any swatch to copy its HEX.
Usage & contrast
60 / 30 / 10. About 60% cream and graphite, 30% teal, 10% amber. The logo always keeps its two brand colours; accents never recolour it. Never set white text on amber (2.23:1) — use graphite on amber. And don’t use light teal #16998C for body links on cream (3.20:1) — use dark teal #0A4A47, underlined.
Typography
The typefaces and the heading-to-caption hierarchy behind every on-brand layout — set once, reused everywhere.
Display & text
Mono & data
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Manrope:wght@400;500;600;700;800&family=Fira+Code:wght@400;500&display=swap" rel="stylesheet">Voice & Messaging
How Innovote Global sounds: the principles, the words we use, and the lines you can drop straight into copy.
Precise
Name the grade, the origin, the lead time, the document — specifics over superlatives.
Grounded & candid
Say plainly what we do and what we take to our own book; the honesty is the signal.
Material-fluent
Speak the language of the R&D bench and the plant floor — the expert in the room.
Quietly global
Reach shown through specifics, not volume — calm and confident, never hyped.
Words we use
Words we avoid
We source the solution — and own the outcome.
Different markets. One capability. We take the hard sourcing problem off your desk — and carry it.
On the lines we take to our own book, we take title, carry the stock, commission independent inspection, and clear as importer of record.
We collate the maker’s documents — CoA, TDS, SDS, Declaration of Conformity — so the paperwork travels with the product.
Boilerplate
Approved company descriptions, ready to paste — short for a bio line, medium for an about section.
Short
≤ 40 words
Innovote Global is an Egypt-based B2B sourcing, import and distribution house — spanning food flavourings, food additives, food-grade packaging resins, aquascaping, processing and packaging machinery, and weaving accessories. On the lines we take to our own book, we own the outcome.
Medium
≤ 90 words
Innovote Global, the brand of Innovote for Import & Export L.L.C., is an Egypt-based B2B sourcing, import and distribution house. We carry the sourcing work across food flavourings, food additives, food-grade packaging resins, aquascaping, processing and packaging machinery, weaving and Jacquard accessories, and bespoke Source-For-Me briefs. On the lines we take to our own book, we stand as principal — taking title, carrying the stock, commissioning independent inspection, and clearing as importer of record. We collate the maker’s documents so the paperwork travels with the product.
Imagery & Compliance
The picture rules and honesty rules every asset clears before it goes out.
- Keep imagery culture-neutral. Use representative, properly licensed stock (e.g. Pexels free licence). Leave out flags, landmarks, national signage, readable foreign text, identifiable people shown as our staff, and third-party brand logos.
- Get written permission before using a supplier’s product photos or logos — treat them as theirs until we hold that permission.
- State only what we can stand behind. No invented metrics, percentages, years, tonnages, certificate numbers, prices, client names or testimonials.
- Certificates are the maker’s; we collate them (CoA, TDS, SDS, Declaration of Conformity) — Innovote issues none of its own.
- Show any brand we distribute only in its proper product context and only as a brand we distribute — never inside the Innovote logo lockup, never presented as our equal.
- Handle regulated lines strictly B2B — they never appear in public, consumer-facing, or promotional material.
Templates
Pre-built documents, decks and social frames that already carry the logos, colours and type — start here instead of from a blank page.
Letterhead
.DOCX
A4 letter set up with the logo, footer and margins — just start typing.
Deck
.PPTX
Title, section and content slides in brand colours and type.
Social — Square
.PNG
1080 × 1080 frame with safe margins for feed posts.
Social — Story
.PNG
1080 × 1920 frame with safe margins for stories.
